The Seeker lure is designed for Ultra distance casting. even in windy conditions – but the blade design allows the lure to swim very lively and erratic. with the most incredible 360-degree rotation on the slightest spin stop – creating an incredible flash in the water. ISP = Intense Strike Point. by filling pre-drilled holes on the lure’s body with the strong night Glow and UV epoxy pasta. we have been able to create the most intense strike point you have ever seen! The Intense strike points draw in the Seatrout and Sea-bass. and they hit the lure hard right in the tail section where the hook is – ensuring a superb hookup rate.